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Reaction to the
Crossing has been unexpectedly strong in
Latin America. In Venezuela, on the
resort island of Margarita, a crowd of
over 40,000 who were attending a
Quiksilver surf contest, went wild at
the Crossing arrival, which had been
getting TV and newspaper coverage for
several days before. "When we
pulled up at the beach, hundreds of
people rushed out into the water towards
the boat," said Captain Bill
Kaczmarek. "I had to pull back out
into deep water to keep from possibly
getting over-run by the crowd."
Throngs of beach-goers stood in line for
hours to get autographed copies of the
Explorations magazine signed by Latin
American surf stars. The surfers, who
were passengers on this leg of the trip,
included Venezuelan Magnum Martinez,
David Dias, and dreadlock-headed Gilbert
Brown. |

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Crossing arriving in
Panama.
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Venezuela.
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"It was like Ricky Martin, Enrique
Iglasias and Ziggy Marley showed
up," continued Kazmeryck. "We
must have used up 2500 magazines and
everybody on the beach was reading
them."
In Panama, the Crossing turned into a
sensation. At the press conference over
150 media turned out, some from as far
away as Argentina. With Quiksilver
President Bernard Mariette, and world
champions Tom Carroll and Peter Townend
in attendance, the coverage was non-stop
for more than two weeks. Every major
television channel, radio station,
newspaper and magazine produced stories
in news, lifestyle, science, business,
sports, entertainment, and fashion
segments, running in prime time and on
the front pages.
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"You can't appreciate the power of
this vessel until you see it first
hand," notes former world champ
Peter Townend, now the publisher of the
Surfing Magazine group at Primedia.
"People are drawn to the Crossing
in such a personal way, and they connect
emotionally. Also, the experience stays
with them far more than in your usual
event. It may be the most powerful
marketing vehicle in the surf
industry." Over 400 tours were
given, making it the most successful
Quiksilver promotion ever done in
Panama.
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Going through the Panama Canal was an
experience in itself. The 75 foot Indies
Trader had to share the locks with a
massive freighter more than two soccer
fields in size, and some eight stories
high. "It was the most amazing
adventure," claims two-time world
champ Tom Carroll, who was a passenger
through the Canal. "The scale is
just beyond your imagination. It's
spectacular." Crossing arriving in
Panama.
Since traversing from the Atlantic to
the Pacific is commonly called "the
crossing," this trip was promptly
dubbed "the crossing of the
Crossing."
Arriving on the Pacific, the boat
anchored at Flamenco Island, an
impressive new marina where it was
visible to thousands of young
beach-goers who packed the clubs and
restaurants above the dock.
"I think every person in Panama
knows about the Crossing," says
Patrick Castegnet, one of Panama's top
surfers, who organized a highly
successful Crossing trip that included
all of Panama's past and present
national champions. "We had posters
in every store, nightclub and surf shop.
All the young people were at Flamenco,
plus there was so much media
coverage." |

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Going through the Panama
Canal.
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Peter Townend and Tom
Carroll.
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One of the highlights of the trip so far
was a personal reception from the
President of Panama held at her 18th
century Presidential Palace, where she
shared a secret surf spot with the
Quiksilver President Bernard Mariette,
Tom Carroll, and Crossing Director Jim
Kempton.
"She was speaking in Spanish, and
she began telling us about when she was
a little girl, how her family would have
their vacations at this secluded beach
house where the waves got really
big," explains Kempton. "When
I translated that to the guys Tom jumps
up, sits down next to her and asks her
for a map." The President obliged,
marking an X on the spot which was later
confirmed to be an unexplored area of
great surf potential. |
"I know a photo op when I see
one," laughs Carroll. Besides, I
really want to come back and surf this
place. The potential in Centro is
unreal."
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